What Is the Average Cost of Living in Wisconsin in 2025?

Thinking about moving to Wisconsin? The state offers a mix of vibrant cities like Milwaukee and Madison, plus beautiful natural areas. In 2025, the average cost of living in Wisconsin is about 3% higher than the national average. This means goods and services cost a bit more, but housing and utilities remain affordable.

Now, let’s break down what you can expect to pay for housing, utilities, and other key expenses in Wisconsin compared to nearby states.

Understanding Wisconsin’s Average Cost of Living

To live well in Wisconsin’s main cities like Milwaukee, Madison, or Green Bay, you’ll need about $70,000 a year in household income. This fits with the slightly higher living costs but keeps Wisconsin affordable compared to larger states.

Here’s a look at monthly expenses:

• Rent for a one-bedroom: $1,231–$1,327
• Utilities (electricity, water, etc.): around $382
• Weekly groceries: $221
• Health insurance: about $495 per month
• Gas prices are at $3.25 per gallon

These costs vary. For example, groceries and transport cost more in Milwaukee than in rural areas.

Housing and Rental Market in Wisconsin

Wisconsin is a good place for affordable housing. Rent and home prices are moderate but rising slowly.

• Average rent: $1,231–$1,327 monthly for one-bedroom apartments
• Median home price: $327,000–$342,000, up 3.7–4.8% from last year

How Wisconsin’s housing market compares with nearby states:

• Illinois rents 10–15% higher; homes are slightly cheaper at $317,000–$320,000.
• Minnesota rents are about 5% lower, but homes cost $360,000–$370,000.
• Iowa has the cheapest rents and homes ($230,000–$254,000).
• Michigan has slightly lower rents and home prices than Wisconsin.
• Texas and Ohio have 10–20% lower rents but similar home prices.

Cities differ within the state. Milwaukee has many rental options close to jobs. Madison is great for families and professionals. Green Bay offers more affordable housing overall.

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Utilities and Other Living Expenses in Wisconsin

Utility costs in Wisconsin are a standout advantage. At ~$382/month, they are among the lowest in the Midwest. As a result, households save on essential bills.

Comparisons:

• Illinois: $408/month
• Minnesota: $422/month
• Michigan, Texas, Ohio: $450–$650/month

Groceries are also affordable. Weekly costs average $221. For example, this is lower than Illinois ($269) and Texas ($286). Iowa and Ohio are moderately higher.

Transportation costs are slightly above average. Fuel is $3.25 per gallon. Illinois and Ohio have higher commuting expenses. On the other hand, Texas benefits from cheaper fuel and transit.

Healthcare premiums average $495/month for a 40-year-old. This is mid-range among peers. Minnesota ($363) and Michigan ($404) are lower. Texas ($489) and Ohio ($441) are near Wisconsin’s level.

Income and Job Market in Wisconsin

A $70,000 household income supports a middle-class lifestyle in Wisconsin. This is higher than in Illinois ($55,000) and Minnesota ($55,890). However, it aligns with the state’s moderate cost structure.

Peer state income needs:

• Iowa: $46,000
• Michigan: $51,000
• Texas: $63,660
• Ohio: $48,000

In addition, Wisconsin’s job market is stable. Sectors like healthcare, education, and manufacturing offer opportunities. Therefore, income potential supports the cost of living.

Is Wisconsin Worth It for Living?

Wisconsin offers a balanced lifestyle. Housing and utilities are affordable. However, childcare and healthcare costs are relatively high.

Quality-of-life benefits include:

• Outdoor recreation in Door County and the Dells
• Strong urban economies in Milwaukee and Madison
• Family-friendly communities with good schools

As a result, many find Wisconsin a smart choice. It combines affordability with opportunity.

Regional Insights for Relocating to Wisconsin

Milwaukee provides urban energy and diverse housing. Meanwhile, Madison blends education and tech growth. Green Bay and Appleton offer lower costs and community focus.

Newcomers should consider:

• Childcare costs: $16,956/year for an infant
• Regional job markets and commute times
• Local utility and grocery prices

For example, living outside major cities can reduce expenses. Therefore, flexibility improves affordability.

Final Thought on Wisconsin’s Average Cost of Living

The average cost of living in Wisconsin in 2025 is moderate. It is 3% above the national average. However, housing and utilities are competitive.

Compared to peers, Wisconsin balances costs well. It is less affordable than Iowa but more so than Minnesota in housing. Childcare and healthcare add financial pressure and remain challenging. Overall, Wisconsin is a strong option for those seeking stability, affordability, and quality of life.

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FAQs About Wisconsin’s Average Cost of Living