9 Best For Sale By Owner Websites (2021 Rankings)

 Houzeo.comFSBO.comFizber.comZillowForSaleByOwner
Price$329$399$299$0$399
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5️⃣ Top 5 For Sale By Owner websites are summarized in this table. Reviews for 4 additional sites are covered below

Real People, Real Stories

For Sale By Owner sales are up. According to Redfin, 20% of homeowners sold their homes without hiring a full-service agent in 2019. In 2021, this number has gone up significantly and is even more pronounced for homes valued at $1 million and above, where 37% of owners opted to sell their homes themselves or use a limited-service agent. And according to Stanford University and Northwestern University studies, these For Sale By Owners (FSBOs) likely got the same price or higher for their homes, than if they would have hired a full-service agent.

Homeowners today have more options to sell their homes themselves with several For Sale By Owner websites available for them to choose from. But how do you assess all the for sale by owner sites out there? Which one is the best? What are the most reliable sites For Sale By Owner near me? Or those available For Sale By Owner near me or in a specific region? And how can a site help sell my house for sale by owner faster?

In this article, we’re going to review all the different For Sale By Owner sites and assess them on what matters most to a home seller.

What are All the Different For Sale by Owner Websites Available?

Introducing the Houzeo Mobile App!

  • View your listing
  • Review and compare offers
  • Counter an offer
  • NEW! Buyers can now search your property and save it in “Favorites”
  • COMING SOON! Manage your showings
  • COMING SOON! Make listing updates

What's Most Important to FSBO Home Sellers?

To come up with an assessment framework, let’s look at what’s most important to homeowners when selling their homes for sale as a For Sale By Owner (FSBO):

  • Sellers Want the Most Profit in a Sale: According to the Zillow Group’s Consumer Housing Trends Report survey, most sellers see their homes as an investment. It’s no surprise then that for over 50% of sellers, getting maximum returns was the most important consideration when selling their homes.
  • Sellers Want Control in their Transaction:60% of baby boomers wanted to save money. But over 40% of younger sellers desire more control over the transaction.
  • Sellers Want to Save Time: The 3rd important finding was that time is an important consideration for home sellers. And towards that, getting maximum exposure for their property listing is key.

In addition to this, based on our years of experience helping homeowners sell their own homes, we also know the top 5 items that contribute to a successful FSBO sale.

Reviews of FSBO Websites:

Houzeo claims to be the “Most Advanced For Sale By Owner Platform“. And there’s a reason why.
PROS
  • Houzeo Provides Access to Over 160 million Potential Buyers: An MLS listing via Houzeo gets syndicated to Zillow, Trulia, Realtor.comRedfin, and a hundred more!
  • Houzeo Listings Go on Your Local MLS Where All Local Agents See It: Brokers on Houzeo will list on the local MLS where other agents search listings for their buyers. When local agents have listing updates sent to their buyers, your listing will get included too.
  • Houzeo Allows You to Set Your Own Buyer Agent Commission: Over 90% of buyers are represented by agents. This means almost all inquiries to your property will be from buyers represented by agents. Via Houzeo, you can offer a competitive commission to the buyer’s agent. We recommend 2.5% in most markets for a fast sale!
  • Houzeo Offers You the Most Control Over the Process: Complete your listing online, fill out seller disclosures (if your agent offers them), order a yard sign, and make listing changes online.
  • Listing & Changes to the Listing Are Fast!: The entire Houzeo homes for sale by owner listing process is online and takes less than an hour to complete in most states.
  • Offers Come to You, With NO Delay: Traditionally, offers go to the brokers and then are sent to you when the broker gets around to it. Houzeo brokers present the offer to you instantly!
  • Low Prices: Most For Sale By Owner websites like Zillow and Trulia aren’t free. They provide your leads to local agents, who’ll call and cost you time. Houzeo’s plans in most states start at $229 or less.
  • Advanced Mobile App: Houzeo’s mobile app is the most advanced one in the industry. View your listing, review and compare offers, and even counter an offer. On the go on Houzeo Mobile!

CONS

  • Not Available in 5 States: Houzeo is not available in South Dakota, Nebraska, Kansas, Iowa, and West Virginia

While Houzeo offers seamless and transparent services, here are some customers experiences that are a proof of the same.

Pro: If you're a first-time seller, this one's for you

Save thousands of dollars!

Home sellers across America have sold their homes themselves using Houzeo and saved $$$

You can do it too!

FSBO.com

FSBO claims to be “The Premier For Sale By Owner Real Estate Website.” Let’s review it’s pros and cons.

 PROS

  • Similar to Houzeo.com, FSBO also gives you access to the MLS
  • You’ll be referred to a broker who covers your state. That broker may have additional options that aren’t advertised on FSBO.com

❌. CONS

  • Because FSBO brokers are not on the platform (everything is offline), you won’t have control over your selling experience. You’ll constantly be dealing with printing, signing, and scanning PDFs for your change requests
  • You may be assigned a broker who doesn’t have good reviews
  • There’s no mobile app, social media sharing, or any advanced features of any kind
  • Listings can take 4 business days to go live. Additionally, since listing updates are manual, they take longer. For example, scheduling an open house will need to be done a week in advance
  • Finally, offers will be sent to your broker, who can’t forward them instantly

Know the real-time customer experience with these reviews for FSBO.com

Pro: Buyers within your reach

Con: The Partner Package isn't worth your time and money

💰 Incredible Technology, Incredible Savings

Houzeo’s technology makes FSBO easy by giving you access to tools only agents have

Fizber.com

Fizber claims to offer the most advanced online marketing system, providing a comprehensive Marketing Portal that provides reports and statistics to help analyze your listing activity. Let’s review this for sale by owner website on each of it’s merits.

 PROS

  • Similar to Houzeo.com, Fizber also gives you access to the MLS
  • You’ll be referred to a broker who covers your states. That broker may have additional options to help you upgrade

❌  CONS

  • Because Fizber brokers are not on the platform (everything is offline), you won’t have control over your selling experience
  • You may be assigned a broker who doesn’t have good reviews
  • There’s no mobile app, social media sharing, or any advanced features of any kind
  • Listings can take 4 business days to go live. Additionally, since listing updates are manual, they take longer. For example, scheduling an open house will need to be done a week in advance
  • Finally, offers will be sent to your broker, who can’t really forward them instantly

Here are some customer reviews to back the pros and cons listed above. This will help you make better decisions and help you choose the right for sale by owner website.

Pro: Plethora of knowledge

Con: Is your confidential information secure?

Zillow & Trulia

Zillow houses a portfolio of the largest and most vibrant real estate and home-related brands on the web and mobile. It develops a comprehensive suite of marketing software and technology solutions to help real estate professionals maximize business opportunities and connect with millions of consumers. Let’s review this website on each of the parameters above:

 PROS

  • Similar to Houzeo.com, Zillow has great search features for its buyers
  • Zillow is the big kahuna of real estate websites

❌. CONS

  • For Sale By Owner listings on Zillow are not easily searchable
  • You’ll get a ton of solicitation calls from agents wanting to list your home
  • Without access to the MLS, you can’t market to buyer agents, so you’re unlikely to get top dollar for your property

We believe customers who have experienced Zillow & Trulia’s services are highly reliable. Here are some reviews about listing their houses with these two FSBO websites.

Pro: All details in one place

Con: Does Zillow offer good customer service?

ForSaleByOwner.com

ForSaleByOwner.com claims to be the only place in America that offers all the benefits of selling on your own with a team of experts at your side, getting as much guidance as you need to sell your home successfully – on your terms. 

 PROS

  • Similar to Houzeo.com, ForSaleByOwner.com has great search features for its buyers

❌. CONS

  • Listings are displayed only on ForSaleByOwner.com. And relatively, its traffic is minimal compared to Zillow, Redfin, and Realtor.com
  • You’ll get a ton of solicitation calls from agents wanting to list your home
  • With no access to the MLS, you can’t market to buyer agents, so you’re unlikely to get top dollar for your property

Along with the pros and cons, these reviews from real-time customers will help you understand how this FSBO website works.

Pro: User-friendly listing process

Con: Do they deliver what they promise?

Craigslist

With a whopping 50 million website visits every month, Craigslist is a big classifieds website

 PROS

  • There’s no charge to post an FSBO listing on Craigslist
  • Exorbitant traffic on the website makes them one of the most visited websites in America

CONS

  • The map search feature is very rudimentary. If you know real estate, you know this feature drives buyer interest
  • With many people constantly listing on Craigslist, the chances of your listing getting buried are high
  • Despite a high volume of audience, this platform attracts deal seekers and people looking to buy low-budget houses

These real-time customer reviews will help you make smarter decisions and give a larger idea of how Craigslist functions.

Pro: Higher reach for low cost

Con: Have scammers made this platform a joke?

Facebook Marketplace

While Facebook Marketplace is globally accepted and reliable, it comes with some pros and cons. We’re here to measure them and help you make a better decision as an FSBO seller. 

 PROS

  • A plethora of eyeballs on your listing, although they may not be home buyers
  • Pay no listing fees to post your ad

❌  CONS

  • There’s no map search feature – one of the most important features for property sites
  • Similar to Craigslist, the audience or buyer persona here is budget-conscious too
  • The chance of every inquiry turning into a definite sale is relatively low

While some love how Facebook Marketplace connects buyers and sellers, there are some users who may have a contradictory opinion.

Pro: A local community at your rescue

Con: Beware of fake buyers!

HomeFinder

While HomeFinder offers you its services for low-cost, saving you thousands of dollars, is it really worth your time and money? We measured the pros and cons of listing your home with this real estate website to help you make better decisions as an FSBO seller.

 PROS

  • Low-cost option with only $39 as listing fees
  • Gives you a nation-wide coverage

❌  CONS

  • No MLS listing option
  • Less traffic as compared to other FSBO websites
  • Lack of inventory in certain regions

These real-time customer experiences will help you decide whether to go ahead with HomeFinder or look for alternatives

Pro: Reliable real estate agents

Con: Not so customer-friendly

Beycome

While you might be enticed with its extra features, we’ve measured the pros and cons for this for sale by owner website.

 PROS

  • Low-cost and flexible MLS listing plans
  • Offers additional features

❌  CONS

  • Beycome is available only in California and a handful of other states
  • Its Concierge Plan is a waste of time and money since it assigns you a real estate agent, which also charges you an additional 1% as the commission fees

Furthermore, these real-time customer reviews will tell you more about Beycome’s services

Pro: Only $300 to sell a house

Con: Poor customer service

For Sale By Owner FAQs

These are the best For Sale By Owner Websites that are reliable and credible: 1. Houzeo, 2. Zillow, 3. ForSaleByOwner.com, 4. FSBO.com, and 5. Fizber.com

We’ve done it for you! We’ve evaluated all these sites based on the following dimensions: 1. Which website provides the most exposure to your property listing; 2. Which website allows you to offer a Buyer’s Agent Commission; 3. Which website offers the most control over your MLS listing; 4. When you request changes, which site gets them done the fastest – because as they say, time is money!; 5. Which website provides the best value in terms of fees. Read the blog for a detailed comparison!

Technically, no. Once you’re on the MLS, you’re no longer considered to be a For Sale By Owner. But that shouldn’t matter. Your listing agreement with the agent is usually “entry only”, which means it only pertains to the entry of the property listing onto the MLS and can be cancelled anytime. Think of this as a technical hoop, so you can get the marketing prowess of all the agents out there. For a small flat fee, no less. You’re not locked into a long term exclusive agreement that you can’t get out of.

You can easily request changes to your listing, including advertising Open Houses, changing list price, photos, description, listing status, buyer’s agent commission, etc. all online on Houzeo.com. Watch our 2min video here to see how simple it is.

Of course, there are closing costs to consider prior to signing the contract. Fees such as loan payoff costs, transfer taxes, title insurance fees, attorney fees, and other additional fees to close the deal. Although these vary upon the property’s sale price, state, and location. We have detailed blogs on seller closing costs in many states. Be sure to read those to educate yourself and avoid last-minute surprises.

Yes and no. If you’re advertising as a pure FSBO, you’ll get less exposure, plus agents will chase after you as a lead. With a Flat Fee MLS listing, you get the most powerful tool any agent has, for only a small fee. Agents won’t hassle you to earn your business, and you’re not locked into any long term contracts!

No, it’s not possible to list your property on MLS without an agent. With Houzeo.com‘s Flat Fee MLS listing, you can do it for a small flat fee though!

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